Dr. Thomas TrautmannPublished on: 14/03/2026
Driving decisions with logic? You’re walking into a Viking fight with a toothpick.
They won’t debate you. They’ll eat you alive.
In this video, I’ll show you what actually drives decisions in business: the primal, subconscious brain—the part that reacts to status, safety, belonging, and control long before logic shows up with a spreadsheet.
You’ll learn:
Why logic is rarely the decision-maker (it’s the justifier)
What Kahneman, Ariely, and Damasio reveal about real-world decisions
How to use ethical persuasion to remove friction (without manipulation)
The “subconscious frustration” that triggers action—and how to spot it fast
Want your 3 subconscious frustrations (based on your business + ideal client)?
Download the Make Me Great! app here: https://app.happy-brains.com/
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Ethical Persuasion